OLD NEWS

This ad from Sony, showed how it´s supposed to be done. People are mostly not interested in advertising as you can see on the postboxes all around. But this one had an impact in most peoples minds the first days and more on the telly. I like this as the other ad (balls) more like an artistic expression.


The facts, in case you did not know already:

*Production 2007.

*Made by Fallon advertising agency.

*Directed by Jonathan Glazer.

*The sequence itself is made in one singel take with 330m. of steelpipes, 70.000 liters of paint and 1700 explosive units.

*It took 250 people working 10 days for preparations and 60 people in 5 days to clean up all the water based paint.

*The buildings was empty old working class blocks ready for termination in Toryglen outside Glasgow. Built 1967.

*The vocalist of Simple Minds, a big band from the eighties moved in on 11th floor in one of these blocks 8 years old. He was still living there at 22 and it was on the kitchentable in this 3 room apartment he wrote the breakthrough album «New Gold Dream»

THE OTHER / "Balls" [the first of these two ads]



More facts:

*Production 2005.

*Directed by Danish director Nicolai Fuglsig.

*It was used 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco for the sequence.

* The song used in the ad is the 27 year old José González's version of «Hearbeats»
- originally performed by Swedish band, The Knife. Some people says that it was the
tune combined with Sony that made his big breakthrough into the spotlight of "commercial"record-buyers.

Sources:
The Guardian, KF & Sony.

Illustration