PARIS JE T´AIME

For those who haven´t seen it yet; If you want a good story and also like Paris .. - See it !

BUY WHAT ?

(Product) Red™ is red as anger. If you do not know about Product Red check out the official site. In the big term the concept is a group of companies putting out Red branded products that help raise money to fight AIDS. A portion of the proceeds from the sale of (Product) Red merchandise will be used to distribute antiretroviral medicine to people dying of AIDS in Africa. The GAP is on board and one is shown above : Penelope Cruz wearing a Red shirt. Apple, Nike, American Express and other have put out limited run products - typically Red to help raise money for this cause. The idea is maybe good for some people and other may say that in the end buying all this products,- more buying in the end will fall back on our run-downed planet and our grand sons and doughters. But one thing is for sure, the Red iPod Nano is particularly cool. So if you think you`re a politically minded t-shirt wearer than maybe the Gap shirts are the thing for you. Otherwise I recommend to visit this sites:International Federation of Red Crescent Societies|WFP ( World Food Programme )|ACT| FAO ( Food And Agriculture Organization Of The United Nations )|UNHCR ( The UN Refugee Agency )|and make a donation without getting anything in return. But then you are on to something good for yourself and others. Seen from a creative communicative view this is surely a strong and good way to make the consumers "buy" themselves a good consciousness and red piece and all the image that comes with it. It`s no doubt. It`s trendy.