WE LOVE MASA | DESIGN FROM LATIN AMERICA

Check out what´s into
Miguel Vásquez´ head these days.
The great man showing off his
skills with art-direction,
illustration and design. Nice.

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ADVANCED PACKAGE DESIGN

This is some of the most interesting
objects of package design in Japan right now.
The annual award is also named by G-Mark,
better known as The Good Design Award.
An eco-prize is also presented here
(push button on the right in the list).
The international design prize had this
year 2.945 items submitted and will probably
give you some greater insight of what´s moving
in contemporary Japanese packaging design.
See the top 15 on the winners list
here.

COUNTDOWN II

The #3 ad from Sony Bravia is finally here.
Watch the ad here (push Play-Doh). And hold your breath until it finally hits your local tv-screen.

Source: KF-Norway
Pictures and content may be subject to copyright.

Smirnoff is taking a new street with the new concept "Smirnoff Ten" which is .. - yes ten people who`s getting the opportunity to travel around the world haunting the best party on Tellus.
The vodkacompany is about to make these ten report to the website, write blogs and picture/cam documentation from the adventure. They have also managed to get a deal with Youtube to advertise this event while the show is going on. Pure faith to the power of the internet to say it that way. The "fx`ed candy in the eye"- advertising film is made by JWT New York, production: Paranoid US, Visual Effects: Def2shoot-Paris, Sound Design: Final Mix: 750 mph. London. See the adfilm here. It is a good idea to make it load until you play. References / Kampanje.com
To see the article in Norwegian click on to www.kampanje.com

OLD NEWS

This ad from Sony, showed how it´s supposed to be done. People are mostly not interested in advertising as you can see on the postboxes all around. But this one had an impact in most peoples minds the first days and more on the telly. I like this as the other ad (balls) more like an artistic expression.


The facts, in case you did not know already:

*Production 2007.

*Made by Fallon advertising agency.

*Directed by Jonathan Glazer.

*The sequence itself is made in one singel take with 330m. of steelpipes, 70.000 liters of paint and 1700 explosive units.

*It took 250 people working 10 days for preparations and 60 people in 5 days to clean up all the water based paint.

*The buildings was empty old working class blocks ready for termination in Toryglen outside Glasgow. Built 1967.

*The vocalist of Simple Minds, a big band from the eighties moved in on 11th floor in one of these blocks 8 years old. He was still living there at 22 and it was on the kitchentable in this 3 room apartment he wrote the breakthrough album «New Gold Dream»

THE OTHER / "Balls" [the first of these two ads]



More facts:

*Production 2005.

*Directed by Danish director Nicolai Fuglsig.

*It was used 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco for the sequence.

* The song used in the ad is the 27 year old José González's version of «Hearbeats»
- originally performed by Swedish band, The Knife. Some people says that it was the
tune combined with Sony that made his big breakthrough into the spotlight of "commercial"record-buyers.

Sources:
The Guardian, KF & Sony.

Illustration

THE GREEN EGG


The well known supercar from Sweden has been bussy making a
new version of the delicious animal of a car CCX, - The
new CCGT. This is how you can drive a best performance car
in racing-mode without a bad conscience for the invironment.
It´s burning on clean, green ethanol. - And of course this
is beautiful designing with speed as the main goal !
Check out this article on this site.Do you want to learn more go
here.